Why I Work in Sport
Sport has always been an integral part of my life. It has been a vehicle for cementing lifelong friendships. I want a career in a field where I can make a positive impact on people’s lives, and one in which I can see the tangible effect of my hard work. In addition, I did not want to spend my working career in a profession that felt like a chore , and I am lucky to say that while working in the sporting industry, I thoroughly enjoy the work that I undertake.
Education
Masters of Business (Sport Management)
Deakin University
2020 - 2022
The Master of Business (Sport Management) develops business and leadership skills to effectively manage sport organisations. Whether it’s at the elite, semi-elite, or recreational levels, sport management at Deakin prepared me to deliver on all strategic dimensions of the sports industry.
These areas include marketing, management, organisational behaviour, economics, financial interpretation, development, law, ethics and integrity, governance, media and revenue generation, analytics, and policy. The areas are delivered by a team of experienced academics with a track record of research excellence in the field.
In addition to its strong academic programs, the Deakin Business School is also home to a number of research centres and institutes focused on the study of sport and physical activity, including the Centre for Sport.
Deakin is a leader in sport-related education ranking 6th in the world according to the QS World University Rankings.
Bachelor of Commerce (Marketing & Economics)
The University of Western Australia
2015 - 2019
The University of Western Australia’s internationally accredited Business School celebrates strong links with the business community, which allowed me to gain insight into leading industry practice.
The University of Western Australia Business School (UWA Business School) is a leading provider of business education and research in Western Australia. Established in 1959, the School has a long tradition of excellence in teaching and learning and is committed to preparing students for success in a global business environment.
The School is accredited by the Association to Advance Collegiate Schools of Business (AACSB) and is consistently ranked among the top business schools in the Asia-Pacific region. The UWA Business School celebrates strong links with the business community, which allowed me to gain insight into leading industry practices.
In addition to its strong academic programs, UWA Business School is also home to a number of research centers and institutes, which focus on a range of business-related issues, including entrepreneurship, innovation, sustainability, and leadership.
Experience
Customer Success Manager, Sports APAC
Tradable Bits
September 2023
-
Present
Tradable Bits is an award-winning tech company specializing in enhancing fan experiences for sports, music, and entertainment brands by leveraging 1st and zero-party data. Tradable Bits' SaaS platform is trusted by industry leaders in sports, music, and entertainment to engage, collect, and activate fan data, enabling smarter marketing strategies. This experience reflects my ability to work collaboratively with clients and internal teams, drive successful projects, and stay informed about industry trends and best practices, all while focusing on enhancing the fan experience and achieving business goals.
Casual Academic & Research Assistant
Deakin University
May 2023
-
Present
As a casual academic assessment marking for postgrad MMS703 Sport Governance and undergrad MMS313 Sport Leadership and Governance. I have the unique responsibility of reviewing a student's work, providing feedback, and ultimately assigning a grade that will impact their academic career. It is a position that requires attention to detail, strong time management skills, and an understanding of the course content. I take pride in being able to guide the next generation of sport professionals. The role of a casual academic is crucial to a student's academic progress, and I am honored to have the opportunity to play a small role in their success.
Acting Chief Executive Officer (CEO)
Softball WA
March 2022
-
May 2022
Softball Western Australia (Softball WA) is the governing body for the sport of Softball in Western Australia. I held two roles within the organisation over my year tenure at the organisation.
As the Participation and Development Officer, I was tasked in the promotion of the sport, while increasing the participation of the sport threw attracting new members for club competition, and school program. In addition, I also organised development opportunities for players, coaches, officials, and umpires.
As the CEO I was tasked to provide overall strategic direction and leadership for the sport of Softball in Western Australia. Moreover, I was responsible for:
Setting and implementing the organisation's mission, vision, and goals.
Being the voice of Western Australian Softball at Softball Australia meetings..
Building and managing a high-performing team.
Building and maintaining relationships with key stakeholders, including customers, employees, shareholders, partners, and suppliers.
Overseeing the financial performance of the organisation and ensuring its long-term viability.
Monitoring and adapting to changes in the market and industry, and making decisions to ensure the organization remains competitive in the Western Australian sporting landscape.
Representing the organization publicly.
Ensuring the organization complies with all relevant laws, regulations, and ethical standards.
Participation and Development Officer (PDO)
May 2021
-
March 2022
Softball WA
Game Night DJ
Perth Wildcats
Nov 2020
-
April 2022
The Perth Wildcats are a professional basketball team based in Perth, Western Australia. The team was founded in 1982 and has been a member of the National Basketball League (NBL) since then. The Perth Wildcats the most successful team in the NBL, with ten championship titles to their name.
A Game Night DJ are integral in creating game night atmosphere before, during and post Wildcat’s games.
Australian Sports and Technology Network
Pre-Accelerator Program Participant
Sept 2021
-
Dec 2021
The Australian Sports Technologies Network (ASTN) provides leadership in the commercialisation, development, and promotion of Australian-inspired sports technologies.
The Australian Sports Technologies Network (ASTN) in partnership with Global Sports Innovation Center (GSIC) powered by Microsoft delivered 'The Business of Sport' Sports Tech Pre-Accelerator Program in which I was selected as a participant in Cohort #3.
The program is a 10-week cohort-based pre-accelerator educational program consisting of a total of 20 sessions. A core focus of the program will support Startup Entrepreneurs to validate their on or off-field sports-tech business idea against competitors, vendors, and VC.
Voluntary Work
Volunteer
WA Para Football Program
August 2020
-
June 2022
Football (7-a-side) caters for athletes with disabilities related to neurological impairment such as cerebral palsy, acquired brain injuries (ABI), stroke injury and certain forms of motor neurone disease.
In Western Australia former Pararoo David Cantoni volunteered to commence a training and mentorship program to identify and nurture potential players in 2010. The WA Para Football Program comprises of two main programs, The main program for ages 15+ and the youth program aimed at athletes 7 to 14.
The WA Para Football Program comprises of athletes currently within the Pararoos and Paramatildas national team high-performance program.
Director
PROSH
Dec 2017
-
Nov 2018
PROSH is a satirical newspaper charity published by the University of Western Australia Student Guild and is known for its humorous and irreverent content that pokes fun at various aspects of university life, as well as current events and political figures. The newspaper is entirely created and written by UWA students, and it is also distributed by the student body throughout the City of Perth. The emphasis is often on charities that are less well known, with less glamorous causes, particularly those that are youth-run or youth-focused. Many are based in WA and/or can show the PROSH money would be used for a particular project of community benefit.