The unit provides an overview of the Australian sports system. Its key objectives are to analyse the structure, function, and inter-relationships of various agencies responsible for the delivery of sport in Australia, and to allow students to critically analyse a variety of contemporary issues confronting sport and sport managers. Such issues may include funding for sport, the use of drugs, and the control of violence in sport.

Unit Learning Objectives

• To establish working definitions of sport and their implications for sport management.

• To develop an appreciation of the precursors of contemporary sport and sport organisations.

• To develop an understanding of the agencies responsible for the organisation of sport in Australia and internationally, as well as the inter-relationships among these agencies.

• To examine and evaluate the governance, management, and policy practices of sport organisations.

• To analyse social, cultural, ethical, and global issues impacting sport and sport organisations.

The unit provides a conceptual framework for students to examine and understand the functions, roles, and skills of managers in organisations. The roles and skills of managers will be developed through analysis of the planning, organising, leading, and controlling functions of management. This unit will also examine the development of human resource management functions and highlight the variety of techniques employed in managing people in organisations.

Unit Learning Objectives

• To identify the major functions of managers in organisations.

• To identify the roles, scope, and range of skills utilised by managers in organisations and across cultures.

• To examine the concept of management and its applicability and importance to sport organisations.

• To explore the concept of corporate citizenship, particularly in the context of sport organisations.

• To analyse, interpret, and present researched material on management concepts in written form.

The unit aims to allow students to examine those aspects of the law that specifically affect sport management. This unit will focus on the law of sporting groups, liability for sporting injury and damage, sport and media law, and marketing. The Competition and Consumer Law Act 2010 as well as other relevant legislation will be studied especially with regard to their implications for professional sport.

The unit will give students the unique opportunity to explore sport in a new context, through the eyes of the law. The increased commercialisation of modern sport has given rise to a complex range of legal considerations that business managers (and those working in related fields in sport - sport administrators, athletes, coaches, and sports marketers) must be aware.

Sport management at the community level is also increasingly affected by legal considerations. Although the unit will primarily cover the legal frameworks that govern and affect sport in the professional/elite sport commercial context, topics such as the organisation of sport, violence, civil liability, player misconduct and discrimination in sport, will also be relevant to the grassroots and community sports administrator/manager.

Legal concerns for sports business managers are inextricably linked to risk management. An enhanced understanding of the legal environment in which modern sport operates is critical to ensure compliance with legal obligations (through an in-depth understanding of the legal rights that correlate to those obligations, including understanding the legal rights and obligations of sports participants). The unit requires students to consider both the legal and ethical implications involved in legal issues that arise in sport, and to cast a critical eye on these issues, through written assessments that require critical analysis/evaluation and reflection. The Unit Learning Outcomes are aimed at equipping students with knowledge and skills that are discipline-specific (legal), and also at enhancing and facilitating their critical thinking abilities as business professionals in the contemporary sport organisation context.

Unit Learning Objectives

• Understand the institutional characteristics and specific legal issues relating to sport, in particular those that are critical for comprehending the legal and ethical concerns in the field of sports management, from the community (amateur) through to the elite (professional) level setting.

• Apply legal reasoning skills, through the identification, analysis, and application of relevant legal rules pertinent to hypothetical legal fact situations relating to sport (at all levels) both in Australia and internationally.

• Critically analyse the institutional characteristics and laws and policies governing sports (at all levels), to evaluate their positive and negative impacts (e.g. social, economic, psychological) on sport (including athletes, organisations, and administrators) and society (as a whole but also including individuals and groups) both in Australia and globally.

• Effectively demonstrate independent research and digital literacy skills in support of legal argument and critical discussion.

This unit aims to develop an understanding of how financial reports and other relevant information is used to support decision-making in and about organisations. It is designed to cater for students who do not necessarily have extensive prior business experience and therefore emphasises the business context and relates ideas to basic business transactions and other business functions and financial events. It also emphasises the environment within which businesses operate and discusses the use of important economic information that is normally beyond financial statements.

Unit Learning Objectives

• Assess the financial standing of an entity by examining relevant financial information and identify how disclosure techniques can support business decisions.

• Evaluate scenarios involving ethical decisions in financial accounting.

• Collaborate with peers to present and defend financial information and decisions.

• Work and learn independently and take responsibility for personal actions.

The unit will introduce students to the marketing management process. The use of the marketing mix, product, price, promotion, and distribution will be developed and related to sport. Traditional use of marketing theory in sport will be examined and an analysis of sport marketing functions will be conducted. This will include positioning the sport product, market segmentation, sport marketing, and technology, and the development of marketing plans.

Unit Learning Objectives

• To identify the principles and practices of marketing management and research as they apply to the unique characteristics of sport and sport management.

• To understand the relevance of the marketing function and its place in the role of management.

• To assess market factors and develop strategic marketing responses.

• To examine future applications of sport marketing in the sports industry.

This unit provides students with the skills and knowledge applicable to the process of planning for an organisation's future. Key elements of strategic management will be considered including planning, environmental analysis, strategy formulation, strategy implementation, and control. The unit will assess the strategic management cycle and decision-making processes utilised in considering alternative choices, and the evaluation of strategy as it applies to sporting organisations. It will also include a case study analysis of national and international sport and non-sport organisations. Links between decision-making, leadership, culture, and ethical behaviour in relation to strategy formulation will also be examined.

Unit Learning Objectives

• Reflect upon and synthesise learnings and relate them to the contemporary strategic management of sport organizations.

• Evaluate the use of strategic management concepts and theories to develop considered solutions to problems faced by modern sport organisations.

• Identify and analyse the interdependencies between leadership, decision-making, culture, and ethical behaviour in relation to strategy formulation and implementation.

• Apply teamwork and collaborative decision-making strategies to develop and justify solutions.

• Utilise integrated strategic analysis to problem-solve and critically analyse sport and non-sport organisations.

This unit explores leadership as a socially constructed collaborative relational experience focusing on the interactions and constructions of personnel in the sport management context. This multi-level systems approach aims to facilitate an integrated understanding of leadership and governance. Leadership in various contexts such as sport for development, national sport organisations and professional sport clubs, and leadership in non-Western contexts will be examined with a focus on shared leadership, authentic leadership, servant leadership, gendered leadership, and collective leadership. Collective board leadership will be specifically considered in the context of identifying the key functions of directors and boards when discharging their strategic, compliance, performance oversight, and fiduciary responsibilities in the governance process.

Unit Learning Objectives

• Describe the evolution of governance and leadership approaches within the sport industry and their impact.

• Critically reflect on the governance practices and models in contemporary sport organisations and systems.

• Explain board dynamics including the multiple roles and functions of a board of directors, as they apply to the collective leadership of federated sport systems.

• Analyse local and global issues in, and future challenges for, sport governance.

This unit explores the ethical and integrity issues within the sport. By investigating a wide range of issues from the normative underpinnings of fair play and equal competition to contemporary issues such as performance enhancement, corruption, technology, equality, and inclusion. This unit aims to equip contemporary sport managers with the skills they need to effectively manage a highly scrutinized and complex ethical sport landscape.

Unit Learning Objectives

• Identify and evaluate ethical issues in the sports industry

• Plan for, evaluate, and reflect on self-directed learning approaches/strategies that ensure success in learning about sport ethics and integrity.

• Apply ethical frameworks in examining interdependencies of ethical issues and behaviour in the broader sport environment.

• Critically analyse different perspectives and complex challenges facing the sport industry with reference to ethics and integrity frameworks.

The unit identifies sport consumer behaviour patterns as they apply to engage with sport fans, participants, and stakeholders. Students will examine various digital communication platforms to equip contemporary sport managers with the tools and strategies to develop comprehensive and strategic sport marketing and engagement plans

Unit Learning Objectives

• Identify, analyse, and synthesise the range of sport consumer motivations and purchasing patterns that impact sport organisation marketing and management strategies.

• Explain the role of various digital communication platforms as tools in developing integrated marketing communications within the context of broader strategic marketing plans in sport organisations.

• Analyse and evaluate consumer behaviour information to create effective marketing and communication strategies to engage sport fans and participants.

The unit covers the policy and strategic aspects of business management and also provides a practical and pragmatic approach to policy issues. Topics include the dynamics of market behaviour, including a discussion of different market structures and the impact of macroeconomic policies in a changing world economic environment on the economy in general and the student's business in particular.

Unit Learning Objectives

• Interpret and apply basic principles and their effect on individual economic decisions (microeconomics), the economy as a whole (macroeconomics), and how economic indicators (data) are used to validate these economic behaviours.

• Apply economic principles to the analysis of important decisions confronting the management of business organisations.

• Critically evaluate existing economic theories in the context of real and contemporary national and international circumstances.

• Apply statistical concepts to real-world data and use this to make informed decisions.